Personal information is information that specifically identifies an individual, such as an individual’s name, address, telephone number, e-mail address, and credit card (or other account number) when directly linked to him or her, such as information about his or her purchases. Personal information also includes demographic information, such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies an individual. Aggregate Information. Personal information does not include “aggregate” information. Aggregate information is data collected about a group or category of products, services or customers from which individual customer identities have been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others. Aggregate data helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services (including the Site) to customer desires.

You provide personal information to us in a number of ways when you visit the Site. For example, you provide us with personal information when you: – purchase GU products on the Site; – participate in a survey, contest, sweepstakes, or other promotion on the Site; – contact us by e-mail for any reason, such as to request help with the Services, or to provide us with your comments/feedback; – submit a resume to us through the Site – submit personal information in connection with photos/stories for potential use and/or publication on the Site. We may collect your name, image, billing and shipping addresses, e-mail address, phone number, credit card number and expiration date in this manner. We may also collect certain demographic information in connection with your participation in any survey, contest, sweepstakes, or promotion on the Site. You understand that when you submit comments, stories, photos, and videos for participation in any survey, contest, sweepstakes, or promotion offered on the Site, that GU may post or publish this information on the Site. Your participation in such surveys, contests, sweepstakes, or promotions offered on the Site, and associated information sharing, is done at your own risk – Please keep this in mind. Important Note: You have the option of telling us how you wish to be identified in connection with your photos, stories, comments and elsewhere on the Site. If you choose to use your real name (or include any personally identifying information as part of your “nickname”) that information will be publicly displayed on our Site where noted. Therefore, please use caution in determining how you wish to be identified on the Site. Additionally, when you visit our Site, some information is automatically collected, such as your computer’s operating system and browser type, version, and capabilities (such as whether JavaScript is enabled and cookies are accepted), your Internet Protocol (IP) address and the time and date of your visit, the referring site (if applicable), as well as screen resolution, color and depth. This information is tracked through the use of web beacons and logs.

Cookies are small files that are stored on your computer by your browser at the request of a web site to store your personal preferences. GU does not use cookies, but may use your internet protocol (IP) address for certain functions to better your online experience.

In general, we use personal information collected on the Site to provide the Services and otherwise process transactions on the Site, to provide support for the Services, to respond to user requests and inquiries, to maintain a record of our dealings with Site users, to develop new products and services and to inform users about products or services we think will be of interest. For example, we use your information to process orders of subscriptions to the Services or purchases or other products, to communicate with you about your product purchases, your subscription(s) and/or use of the Services or the Site, to provide support in response to your inquiries, to send you promotional materials via e-mail and postal mail, to improve our products and services and to develop new products and services. When we use your personal information in our internal marketing efforts, we provide you with choices (see “Choice,” below). We may also receive information from third parties with whom we have business relationships, and may combine this information with the other personal information we maintain about you (for example, we may receive updated information about you, such as an updated billing address, from the financial institution issuing your credit card in connection with billing for GU products). If we do so, this Policy governs such information.

We do not sell, trade, or rent personal information to third parties without your prior consent except in the limited circumstances described in this Policy. We may share personal information with third-party vendors who assist us in performing internal functions necessary to operate our business. These functions may include, for example, analyzing traffic information or other data, providing marketing assistance to us, mailing items, processing credit card transactions, and fulfilling or delivering orders. In all cases we limit the information shared with our third-party vendors to that which is necessary to carry out those functions. We are not responsible for any additional information you provide to these parties, and we encourage you to become familiar with their practices before disclosing information directly to them. We also disclose personal information when we believe it is appropriate to comply with the law (e.g., a subpoena, warrant or court order) or with requests of law enforcement authorities, or other similar inquiries; to enforce or apply this Policy or our other policies or agreements; to initiate, render, bill and collect for amounts owed to us; to protect our or our customers’ rights, property or safety; to protect our customers from fraudulent, abusive, or unlawful use of, our Site; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay. In addition, information about our customers, including personally identifiable information, may be disclosed or transferred as part of any merger, acquisition, debt financing or sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personally identifiable information could be transferred to third parties as one of our business assets.

The Site may contain links to other websites. Links from our Site to other sites or content are provided for your convenience only, and we do not have control over the content or privacy and security practices and policies of such third parties or other sites. Any personal information you provide on linked pages is provided directly to that third party and is subject to that third party’s privacy policy. We strongly recommend that you learn about their privacy and security practices and policies before providing them with personal information. Similarly, some third parties may place cookies in advertisements and in other locations on the Site, and may place Web beacons on the Site in conjunction with such cookies. Information collected by these third parties is subject to those third parties’ policies governing use and disclosure of personal information.

We use reasonable security measures in an effort to prevent loss, misuse and alteration of information while it is under our control. We cannot, however, guarantee the protection of information against interception, misappropriation, misuse or alteration, nor can we promise that your information may be not be disclosed or accessed by accidental circumstances or by the unauthorized acts of others. Furthermore, we have no control over the security of other sites you might visit, interact with or do business with.

To opt-out of receiving marketing or other promotional communications from us, or to access, change or delete your personal information maintained by us, we provide you with the following options: you may
(1) fill out our contact form or
(2) write to us at the following address with your request:

GU Energy
Attn: Web Site 1609 4th St. Berkeley, CA 94710

We welcome your feedback. If you have any comments or concerns about this Policy or would like to contact us for any reason, you may reach us on our contact form.